Posts Tagged ‘restaurants’

AMERICAN CULINARY FEDERATION PRESS RELEASE

Friday, April 22nd, 2011

 

Chefs Gather in Scottsdale, Ariz., for American Culinary Federation

Western Regional Conference, April 29-May 2 at Talking Stick Resort

St. Augustine, Fla., April 6, 2011—Native American cuisine, healthy kids’ menus, sustainability and gluten
intolerance are some of the topics hundreds of chefs will discuss April 29-May 2, 2011 during the American
Culinary Federation’s (ACF) Western Regional Conference
held at the Talking Stick Resort, Scottsdale, Ariz.,.
Hosted by ACF Chefs Association of Arizona, Inc., the conference brings together foodservice professionals,
chefs and students from across the Northeast for networking and educational opportunities, a trade show,
cooking competitions and demonstrations from the region’s best chefs.

Cooking competitions take place off-site at Le Cordon Bleu College of Culinary Arts in Scottsdale (8100 East Camelback Rd., Suite 1001, Scottsdale, AZ 85251). Winners of the regional competitions will advance to the national competitions in Dallas in July. All competition winners will be announced May 2 during the awards gala.

Several area chefs will speak at the conference, including Freddie Bitsoie of FJBits
Concepts & Consultant, Scottsdale. Bitsoie, a member of the Diné (Navajo) tribe, will host
a cooking demo on Native American cuisine exploring how Arizona’s cuisine has evolved.
Also, Jon-Paul Hutchins, CEC, CCE, executive chef at Le Cordon Bleu College of
Culinary Arts—Scottsdale,
will give the keynote address during General Session, May 1.

2011-WE Program Guide-Schedule (2)

Saturday, April 30:

· Student Team Championship, sponsored by R.L. Schreiber: 8 a.m.-2 p.m. Ten
student teams, including one from Phoenix, compete in the cold-food platters
portion of the competition.
· Chef of the Year competition, sponsored by Unilever Food Solutions: 8:15-10:10
a.m. Five chefs, including one from Phoenix, compete for the regional title.
· World of Flavors: Greece and Japan, sponsored by Unilever Food Solutions,
8:30 a.m.-10 a.m.
· Plating and Presentation Techniques, sponsored by American Technical
Publishers
: 8:30 a.m.-10 a.m.
· Student Chef of the Year competition, sponsored by Custom Culinary, Inc.: 9:30-11:10 a.m. Four
culinary students compete for the regional title.
· Pastry Chef of the Year competition, sponsored by Splenda®: 10:15-11:55 a.m. Two chefs compete.
· Native American Cuisine and Art: 10:30 a.m.-noon. This demonstration shows how foods from
Arizona have evolved from pre-Iberian times and changed with the arrival of European influences.
· East Meets West: Dough Art: 10:30 a.m.-noon. Learn to make German spaetzle and Chinese handpulled
noodles from Bill Sy, CEC, AAC, and Walter Leible, CMC, AAC, an instructor at The Art Institute
of Phoenix.

· Helping Kids Make Healthy Food Choices: A Role for Chefs: 10:30 a.m.-noon.
· Trade show: noon-4 p.m. Attendees network and view the latest culinary products. The Paella, Please!
competition also takes place live on the trade show floor.
-more2
· Arizona Wine Wisdom, sponsored by Arizona Wine Growers: 4-5:30 p.m.
· Spice Up Your Menu—Green Chile Style, sponsored by New Mexico Department of Agriculture: 4-
5:30 p.m.
Sunday, May 1:
· Student Team Championship: 7:30 a.m.-5 p.m. Student teams compete in the hot-foods category.
· Composing Flavors, sponsored by McCormick For Chefs: 8-9:30 a.m.
· The Scoop on Sodium: 8-9:30 a.m.
· Balancing Protein: Culinary Science Strategies for Chefs, sponsored by MenuMax: 10-11:30 a.m.
· Baron H. Galand Culinary Knowledge Bowl, sponsored by American Technical Publishers: 11:30
a.m.-2:30 p.m. Seven student teams answer challenging cooking questions in this “Jeopardy”-style
competition.
· General Session: 1:15-5 p.m. Hutchins delivers the keynote address and several honors are
presented.
· The Principles of Beer: 6-7:30 p.m. Learn about the basic beer flavors and food-pairing tips.
Monday, May 2:
· Rethinking Children’s Menus, sponsored by MenuMax: 11:15 a.m.-12:45 p.m.
· Practical Molecular Cuisine: 11:15 a.m.-12:45 p.m.
· Whole Grains and Gluten Intolerance sponsored by MenuMax: 1:15-2:45 p.m.
· The China You’ve Never Seen, sponsored by Vitamix: 1:15-2:45 p.m.
· Sensory Sensations: 3:15-4:45 p.m. Learn about the fifth taste: umami.
· Regional Awards Gala, sponsored by Splenda® and the Wisconsin Milk Marketing Board: 7-10 p.m.
All award winners are announced at this formal dinner event.
The conference is open to foodservice professionals and culinary enthusiasts. Registration is required. Guests
can register on-site. For more information, visit www.acfchefs.org/events or call (800) 624-9458.
Sponsors of the 2011 ACF Western Regional Conference and ACF national award sponsors are: American
Technical Publishers
; Arizona Beef Council; Barry Callebaut; Canada Cutlery Inc.; Cargill Salt; The
Cheesecake Factory Bakery Inc
.; Custom Culinary, Inc.; Ecolab; Kingsburg Orchards; Koch Foods, Inc.; Mars
Foodservice
; McCormick For Chefs; MenuMax; MINOR’S®; NEWCHEF Fashion Inc.; Nueske’s; R.L.
Schreiber, Inc
.; Riviana Foods Inc.; Splenda®; Sysco; Tyson Food Service; Unilever Food Solutions; U.S.
Foodservice
; Vitamix Corp.; and the Wisconsin Milk Marketing Board.

About the American Culinary Federation

The American Culinary Federation, Inc., established in 1929, is the premier professional organization for
culinarians in North America. With more than 20,000 members spanning 225 chapters nationwide, ACF is the
culinary leader in offering educational resources, training, apprenticeship and programmatic accreditation. In
addition, ACF operates the most comprehensive certification program for chefs in the United States. ACF is
home to ACF Culinary Team USA, the official representative for the United States in major international
culinary competitions, and to the Chef & Child Foundation, founded in 1989 to promote proper nutrition in
children and to combat childhood obesity.

For more information, visit www.acfchefs.org.

Editor’s note:   Media is invited to attend.    Contact Leah Craig for press credentials at lcraig@acfchefs.net or
904-484-0213.

 

Madonna Kash

Restaurantmarketingpartners.com

madonna@restaurantmarketingpartners.com
@restaurantmkt
voice    602.492.8419
mobile 602.692.1135

 

 

Food Safety Legislation – What does this mean for your restaurant?

Saturday, February 5th, 2011

In the past few years, food safety has had an increased presence in the media spotlight. Whether through mainstream channels or through emerging social media, the consumer is more aware of food safety than ever before. High profile foodborne illness outbreaks related to E coli in spinach and Salmonella in eggs and peanut butter have helped garner the attention of legislators as well. This increased food safety awareness helped fuel legislation such as the food safety modernization act and other local food safety regulations.

The food safety modernization act, which was signed in to law earlier this year, basically gives the FDA increased regulatory authority and mandates most food manufacturers to adopt food safety management plans. Although last minute changes to the legislation did exempt most small restaurants and small farmers it is not unreasonable to wonder what impact the legislation will have.

One organization has taken a look at the potential impact of the food safety modernization act and has provided their “Point of View” on why food safety may be good business. Even though small restaurants and small farmers are exempt from implementing food safety standards, there may be a competitive advantage to utilizing voluntary food safety programs/resources such as: Food Safety Manager Certification Exams (ServSafe, Prometric, and NRFSP), FDA Retail HACCP program, HACCP Certification Programs, and 3rd party supplier inspection services.

What are your thoughts on recent food safety legislation? What does this mean for your restaurant? Let us know your thoughts and join us as we discuss more food safety topics in upcoming newsletters.

Contributed by:

Ray Campa, DTR, RS, SNS

FoodSafety Geek

Restaurantmarketingpartners.com

ray@restaurantmarketingpartners.com
@restaurantmkt
voice    602.492.8419

A vision for sustainable restaurants

Monday, January 17th, 2011

Arthur Potts Dawson, The Green Chef

TED.com is my favorite website and in it I found this really interesting speaker about sustainability in restaurants and ideally, this is a great way for a restaurant to become sustainable.  Little changes make big differences and they should at least start somewhere.

I hope this inspires many to look at how a restaurant can truly be sustainable.

Madonna Kash

Restaurant Marketing Partners

Restaurantmarketingpartners.com
madonna@restaurantmarketingpartners.com
@restaurantmkt
voice    602.492.8419
mobile 602.692.1135

Food Trends for 2011

Friday, December 17th, 2010

The National Restaurant Association every year releases expected trends for the new year and I bet no one was surprised to see this years report, at least not the top ten.

1) Locally sourced meats and seafood has my interest as five months ago I gave up eating meat and over all I am vegan by daily choices.  High cheeses and seafood are the categories I miss most and need to dig into the seafood segment to really understand where and how seafood is sourced and raised.   The Seafood Watch is the reference point Bon Appetit uses and a good place to start.

2) The locally grown produce is thankfully easy for us here in the Southwest and very dialed into that category. Everyday of the week there is a market somewhere and now with the Phoenix Public Market we have a place devoted to our local sustainable needs in Phoenix.

3) One of my newest connections is with a women who has her masters degree in sustainability from ASU.  This is exciting for a reasons yet to early to share; let’s just say, I’m liking it.

4) Nutritionally balanced children’s dishes is big segment with Chef Ann Cooper, Jamie Oliver, the White House and  Let’s Move and Slow Food.  Today in the Food Safety News they high light the new USDA’s School Lunch Standards.  I do have opinions in this area however they would bring no value to the our conversation so I’ll just keep them to myself.

5) Hyper-local something that has interested me this past with restaurants in growing their own herbs.  Again, due to our location this is very do-able.  Community Support Agriculture (CSA) is another also fits the Hyper-Local segment and another area I do have my hands on the pulse of.

With 6-10 there is a lot of over lap with the information I have posted so far so I didn’t expand on those.  Over all I’m sure you see where this is all going and it’s all good in my book.

1 Locally sourced meats and seafood
2 Locally grown produce
3 Sustainability
4 Nutritionally balanced children’s dishes
5  Hyper-local (e.g. restaurant gardens, do your own butchering)
6 Children’s nutrition
7 Sustainable seafood
8 Gluten-free/food allergy conscious
9 Simplicity/back to basics
10 Farm/estate-branded ingredients
11 Micro-distilled/artisan liquor
12 Locally-produced wine and beer
13 Half-portions/smaller portion for a smaller price
14 Organic produce
15 Nutrition/health
16 Culinary cocktails (e.g. savory, fresh ingredients)
17  Newly fabricated cuts of meat (e.g. Denver
steak, pork flat iron, Petite Tender)
18 Fruit/vegetable children’s side items
19 Ethnic-inspired breakfast items (e.g. Asianflavored syrups, chorizo scrambled eggs,
coconut milk pancakes)
20 Artisan cheese

For the What’s Hot in 2011 full report click here.

Madonna Kash

Restaurant Marketing Partners/ FoodService Geeks

Restaurantmarketingpartners.com
madonna@restaurantmarketingpartners.com
@restaurantmkt
voice    602.492.8419
mobile 602.692.1135

10 In 15; Facebook Part 1

Thursday, September 2nd, 2010

Like the Sound Of Music, Julie Andrews starts at the very beginning, so are we however if  you are reading this, most likely you already have a Facebook Page but then again maybe not.  

First, if you can ask people to be your friend on Facebook you have a profile set up, not a Page.  What’s the difference? Pages are for businesses and Profiles are for people.  Again, Pages are for businesses and Profiles are for people. Why is this a big deal? Well, if you have a social media strategy it would included developing your relationship with your customers at a person to a person.

Once you have built relationships online then you can ask them to be a fan of your business Page.  Why? Well put it this way, you don’t walk into a room full of people and start making announcements about your specials that day, week or month.  You develop conversations, get to know people and are truly interested in what they have to say.

How many times have you enjoyed someone spamming you about buying their products or services?  Like the old saying “you catch more flies with sugar than vinegar.” Facebook is personal and even if someone have 2,000 friends they don’t like being sold to.    Do unto others as you would have them do unto you.   You shake their hands, check out their information, their photos, interests and other information.  See if you have common friends and interests.  Learn to become friends.  Granted, you might not end up as friends however you are meeting another human being and they deserve to be treated with respect.

Your business page is for your business and a great place to post your specials as that’s where they should go.  It does take a more than just posting your specials to see an return on your “Fans” interest but that is where your traditional advertising is suppose to go.

Facebook is an advertising company and they your advertising dollars.  If you are using your Profile for marketing your business Facebook will catch up with you and they will shut your Profile down which means you lose all your friends.  As you can imagine this will set you back on your marketing on Facebook.

Profile

  • Personal, person to person relationship building
  • 5,000 friends limit
  • One account person
  • Consider your friends as your warm market
  • People buy from people, be a real person

Page

  • Brand building, find your company voice  and personality
  • Unlimited Fans, just remember a lot of Fan’s does not mean you are popular
  • Owner of the business needs to be the person establishing the account; no and’s, if’s or but’s about it
    • You add admins to help manage the business page the owner of the business needs to “own” the page
  • Warm market or customers; build upon the relationship, earn their attention
  • People buy from people, be a real person and not a machine

Just like the great movie, once you have the notes to follow everything falls into place.   I always say social media is like a symphony; when it’s in tune it can be amazing.

Madonna Kash

Restaurant Marketing Partners/ FoodService Geeks

Restaurantmarketingpartners.com
madonna@restaurantmarketingpartners.com
@restaurantmkt
voice    602.492.8419
mobile 602.692.1135

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