Posts Tagged ‘Marketing’

AMERICAN CULINARY FEDERATION PRESS RELEASE

Friday, April 22nd, 2011

 

Chefs Gather in Scottsdale, Ariz., for American Culinary Federation

Western Regional Conference, April 29-May 2 at Talking Stick Resort

St. Augustine, Fla., April 6, 2011—Native American cuisine, healthy kids’ menus, sustainability and gluten
intolerance are some of the topics hundreds of chefs will discuss April 29-May 2, 2011 during the American
Culinary Federation’s (ACF) Western Regional Conference
held at the Talking Stick Resort, Scottsdale, Ariz.,.
Hosted by ACF Chefs Association of Arizona, Inc., the conference brings together foodservice professionals,
chefs and students from across the Northeast for networking and educational opportunities, a trade show,
cooking competitions and demonstrations from the region’s best chefs.

Cooking competitions take place off-site at Le Cordon Bleu College of Culinary Arts in Scottsdale (8100 East Camelback Rd., Suite 1001, Scottsdale, AZ 85251). Winners of the regional competitions will advance to the national competitions in Dallas in July. All competition winners will be announced May 2 during the awards gala.

Several area chefs will speak at the conference, including Freddie Bitsoie of FJBits
Concepts & Consultant, Scottsdale. Bitsoie, a member of the Diné (Navajo) tribe, will host
a cooking demo on Native American cuisine exploring how Arizona’s cuisine has evolved.
Also, Jon-Paul Hutchins, CEC, CCE, executive chef at Le Cordon Bleu College of
Culinary Arts—Scottsdale,
will give the keynote address during General Session, May 1.

2011-WE Program Guide-Schedule (2)

Saturday, April 30:

· Student Team Championship, sponsored by R.L. Schreiber: 8 a.m.-2 p.m. Ten
student teams, including one from Phoenix, compete in the cold-food platters
portion of the competition.
· Chef of the Year competition, sponsored by Unilever Food Solutions: 8:15-10:10
a.m. Five chefs, including one from Phoenix, compete for the regional title.
· World of Flavors: Greece and Japan, sponsored by Unilever Food Solutions,
8:30 a.m.-10 a.m.
· Plating and Presentation Techniques, sponsored by American Technical
Publishers
: 8:30 a.m.-10 a.m.
· Student Chef of the Year competition, sponsored by Custom Culinary, Inc.: 9:30-11:10 a.m. Four
culinary students compete for the regional title.
· Pastry Chef of the Year competition, sponsored by Splenda®: 10:15-11:55 a.m. Two chefs compete.
· Native American Cuisine and Art: 10:30 a.m.-noon. This demonstration shows how foods from
Arizona have evolved from pre-Iberian times and changed with the arrival of European influences.
· East Meets West: Dough Art: 10:30 a.m.-noon. Learn to make German spaetzle and Chinese handpulled
noodles from Bill Sy, CEC, AAC, and Walter Leible, CMC, AAC, an instructor at The Art Institute
of Phoenix.

· Helping Kids Make Healthy Food Choices: A Role for Chefs: 10:30 a.m.-noon.
· Trade show: noon-4 p.m. Attendees network and view the latest culinary products. The Paella, Please!
competition also takes place live on the trade show floor.
-more2
· Arizona Wine Wisdom, sponsored by Arizona Wine Growers: 4-5:30 p.m.
· Spice Up Your Menu—Green Chile Style, sponsored by New Mexico Department of Agriculture: 4-
5:30 p.m.
Sunday, May 1:
· Student Team Championship: 7:30 a.m.-5 p.m. Student teams compete in the hot-foods category.
· Composing Flavors, sponsored by McCormick For Chefs: 8-9:30 a.m.
· The Scoop on Sodium: 8-9:30 a.m.
· Balancing Protein: Culinary Science Strategies for Chefs, sponsored by MenuMax: 10-11:30 a.m.
· Baron H. Galand Culinary Knowledge Bowl, sponsored by American Technical Publishers: 11:30
a.m.-2:30 p.m. Seven student teams answer challenging cooking questions in this “Jeopardy”-style
competition.
· General Session: 1:15-5 p.m. Hutchins delivers the keynote address and several honors are
presented.
· The Principles of Beer: 6-7:30 p.m. Learn about the basic beer flavors and food-pairing tips.
Monday, May 2:
· Rethinking Children’s Menus, sponsored by MenuMax: 11:15 a.m.-12:45 p.m.
· Practical Molecular Cuisine: 11:15 a.m.-12:45 p.m.
· Whole Grains and Gluten Intolerance sponsored by MenuMax: 1:15-2:45 p.m.
· The China You’ve Never Seen, sponsored by Vitamix: 1:15-2:45 p.m.
· Sensory Sensations: 3:15-4:45 p.m. Learn about the fifth taste: umami.
· Regional Awards Gala, sponsored by Splenda® and the Wisconsin Milk Marketing Board: 7-10 p.m.
All award winners are announced at this formal dinner event.
The conference is open to foodservice professionals and culinary enthusiasts. Registration is required. Guests
can register on-site. For more information, visit www.acfchefs.org/events or call (800) 624-9458.
Sponsors of the 2011 ACF Western Regional Conference and ACF national award sponsors are: American
Technical Publishers
; Arizona Beef Council; Barry Callebaut; Canada Cutlery Inc.; Cargill Salt; The
Cheesecake Factory Bakery Inc
.; Custom Culinary, Inc.; Ecolab; Kingsburg Orchards; Koch Foods, Inc.; Mars
Foodservice
; McCormick For Chefs; MenuMax; MINOR’S®; NEWCHEF Fashion Inc.; Nueske’s; R.L.
Schreiber, Inc
.; Riviana Foods Inc.; Splenda®; Sysco; Tyson Food Service; Unilever Food Solutions; U.S.
Foodservice
; Vitamix Corp.; and the Wisconsin Milk Marketing Board.

About the American Culinary Federation

The American Culinary Federation, Inc., established in 1929, is the premier professional organization for
culinarians in North America. With more than 20,000 members spanning 225 chapters nationwide, ACF is the
culinary leader in offering educational resources, training, apprenticeship and programmatic accreditation. In
addition, ACF operates the most comprehensive certification program for chefs in the United States. ACF is
home to ACF Culinary Team USA, the official representative for the United States in major international
culinary competitions, and to the Chef & Child Foundation, founded in 1989 to promote proper nutrition in
children and to combat childhood obesity.

For more information, visit www.acfchefs.org.

Editor’s note:   Media is invited to attend.    Contact Leah Craig for press credentials at lcraig@acfchefs.net or
904-484-0213.

 

Madonna Kash

Restaurantmarketingpartners.com

madonna@restaurantmarketingpartners.com
@restaurantmkt
voice    602.492.8419
mobile 602.692.1135

 

 

ACF AZ Meeting March 7th; Culinary Knowledge Bowl

Tuesday, March 29th, 2011

The meeting was held at the Arizona Culinary Institute in Scottsdale, AZ.  The meeting was a Knowledge Bowl, a test of culinary knowledge.  The meeting filled the dinning room and I play Vanna White (ok, I get that I’m not Vanna, just work with me here)

Chef Glenn Humphrey was Alex Trebek and we found out he’s also really good.   Thank you Chef, everyone seemed to really enjoy the evening.

I hope to get better at this recap stuff however encourage those attending the meeting to share information as well.  I do like to be in the moment helping with the success of the over-all meeting so I didn’t take lot’s of notes this last time.

I will add the membership growth was up thanks to a huge thank you to the new student memebers.  We are look for a leadership team, more like a leadership panel would be a good place to start.  We have a large group of younger members; really, what can we do to reach out to those members?  Any ideas, we’re open to them.

Always feel opening to contributing.  When you think of it, how many local food service networking events are there? How else do you expand your knowledge as a food service professional?

This is an opportunity to connect.  You really just never know what might happen.  I could write for months on that subject.  What it comes down to is you and your desire to get involved.

Next meeting is at St. Mary’s Community Kitchen.  I’ve already toured the place, it’s a great facility.  The program is pretty amazing too; you may find your next A list employee through St. Mary’s Community Kitchen.

“The Community Kitchen is a 16 week foodservice training program provided by St. Mary’s Food Alliance. The purpose of the Community Kitchen is to provide training and job placement in the food service industry to low income adults, while preparing meals to feed the hungry.”  Read more….

Hopefully we’ll see you there.

Thank you,

Madonna Kash

Restaurantmarketingpartners.com

madonna@restaurantmarketingpartners.com
@restaurantmkt
voice    602.492.8419
mobile 602.692.1135

 

 

 

 

 

New Meaning of Personal Chef? Part 2

Saturday, March 12th, 2011

Blogging is putting your thoughts and ideas in writing.  As a restaurant corporate chef, you are the commander and chief of your army; the coach of your team.  You are also a public relations partner for your corporation.

I realize time is always a factor with adding more to your responsibilities; the other is what’s the point.  Much of this is up to the you as an individual.  What do you say?  Who’s going to listen? What’s the point?  Much of personal branding is branding yourself as the brand.  When you invest in branding yourself, you take ownership of you as a commodity, a sellable product.

Gary Vanyerchuk has become an expert in personal branding and the following video is one of my favorite motivators.  I listen to this when I need a boost and a reminder of why I am doing what I am doing.   I realize I love the food service industry however I had to find to make that love sustainable.  After years of seeing the need for marketing in a operation and better communication within the corporate setting, I started Restaurant Marketing Partners.

I have a passion for all aspects of food service, so what am I going to do about it?   My answer, keep moving forward.  With social media, your voice and your passion for what you do can be heard.   As you invest time in yourself to learn these new media tools you will learn how these tools can better serve you and your ideas.

If connecting with your consumers is a goal, talk about who you are and why you are doing what you do.  Why is being a corporate chef your passion and if it’s not, what are you going to do about it.  Become a person people want to get to know.  It’s not easy to do this and for me, blogging is not my strong point.  I blog because I have to and pushes me to find my voice and communicate with others.

Many do not understand why they would Here a few reasons to focus on personal branding.

  1. You represent yourself and create you as a commodity
  2. Social capital; the more opportunity you create for others to engage with you the better.  The more follwers, the more social capital.
  3. You build a legacy

Tools for personal branding: Twitter, Blogs, Facebook, Linkedin, personal website, and Google Profiles are just a few.

Madonna Kash

Restaurantmarketingpartners.com

madonna@restaurantmarketingpartners.com
@restaurantmkt
voice    602.492.8419
mobile 602.692.1135

 

10 In 15; Facebook Part 1

Thursday, September 2nd, 2010

Like the Sound Of Music, Julie Andrews starts at the very beginning, so are we however if  you are reading this, most likely you already have a Facebook Page but then again maybe not.  

First, if you can ask people to be your friend on Facebook you have a profile set up, not a Page.  What’s the difference? Pages are for businesses and Profiles are for people.  Again, Pages are for businesses and Profiles are for people. Why is this a big deal? Well, if you have a social media strategy it would included developing your relationship with your customers at a person to a person.

Once you have built relationships online then you can ask them to be a fan of your business Page.  Why? Well put it this way, you don’t walk into a room full of people and start making announcements about your specials that day, week or month.  You develop conversations, get to know people and are truly interested in what they have to say.

How many times have you enjoyed someone spamming you about buying their products or services?  Like the old saying “you catch more flies with sugar than vinegar.” Facebook is personal and even if someone have 2,000 friends they don’t like being sold to.    Do unto others as you would have them do unto you.   You shake their hands, check out their information, their photos, interests and other information.  See if you have common friends and interests.  Learn to become friends.  Granted, you might not end up as friends however you are meeting another human being and they deserve to be treated with respect.

Your business page is for your business and a great place to post your specials as that’s where they should go.  It does take a more than just posting your specials to see an return on your “Fans” interest but that is where your traditional advertising is suppose to go.

Facebook is an advertising company and they your advertising dollars.  If you are using your Profile for marketing your business Facebook will catch up with you and they will shut your Profile down which means you lose all your friends.  As you can imagine this will set you back on your marketing on Facebook.

Profile

  • Personal, person to person relationship building
  • 5,000 friends limit
  • One account person
  • Consider your friends as your warm market
  • People buy from people, be a real person

Page

  • Brand building, find your company voice  and personality
  • Unlimited Fans, just remember a lot of Fan’s does not mean you are popular
  • Owner of the business needs to be the person establishing the account; no and’s, if’s or but’s about it
    • You add admins to help manage the business page the owner of the business needs to “own” the page
  • Warm market or customers; build upon the relationship, earn their attention
  • People buy from people, be a real person and not a machine

Just like the great movie, once you have the notes to follow everything falls into place.   I always say social media is like a symphony; when it’s in tune it can be amazing.

Madonna Kash

Restaurant Marketing Partners/ FoodService Geeks

Restaurantmarketingpartners.com
madonna@restaurantmarketingpartners.com
@restaurantmkt
voice    602.492.8419
mobile 602.692.1135

Build it and they will come??

Wednesday, September 1st, 2010

From the movie “Field of Dreams” farmer Ray hears a voice telling him “If you build it, he will come.” Meaning, the ghosts of eight dead White Sox players banned for throwing the 1919 World Series will appear.  In true Hollywood form, tada, they appeared!   Thanks to Hollywood, people are still coming to see the “Field of Dreams” and as I am from Iowa, I too have seen the “Field of Dreams” and let me tell you, you have to really want to see this to get there.

Fast forward from 1989 to now, 2010 and from what I see so many businesses see Facebook and social media in general as a field of dreams and if they build it, the customers will come.  Many are seeing the benefits of social media however would many are not getting the results they expected.

For a food service operator there are marketing opportunities in every step of the way of the and many times those are over looked.   Chef Larry Canepa and I talked about “where does marketing begin?” for an operator.   Is it in the parking lot?  In the paper?  On Facebook?  At the front door? At the table?   Is it the food?  The location?  If we think about, yes to all of the above.

Right now we live in a world where social media makes “us”, our businesses transparent. If a customer has a negative experience they can easily find 15 places to tell the world about it; are you listening?  What does a business do about it? Of course many of us might get defensive as hearing bad things about your business isn’t easy to hear.   I know I always welcome feedback no matter how harsh it might be to hear it, I know I only benefit from hearing it.

Facebook is a big piece of the social media pie but how does it serve you? How does it serve your customers? A person can only take so much of  push marketing; you know, when a business is trying to sell you on something.  I don’t like being sold to however I do like buying something I’m sold on and for a restaurant to sell me they better have great food, great service, good people but that’s just the basics.

Just like anything else you do in life and in business, you need a plan.  Plan your work and work your plan.  Do you have a plan?   I am starting a series of  ”Next Step” on building your social media and I will make a commitment of blogging “10 Next Steps” over a 15 day time span.  Sure, 10 in 10 sounds much sexier however I have a lot going on and want to make these really informative so “10 in 15″ is what I have to offer.

Let’s see if these steps can help your business.  Of course if your food sucks, service terrible and your restaurant isn’t all that wow, well you’re going to need a lot more help than just Facebook which, we can help you there too.  For now,  think about what you would like to see happen with your Fan Page; why would you like your customers visit your page?  Why do your customers keep coming back to your restaurant?  What would you like your customers say about your restaurant to others?

It’s my “Field of Dreams” to have great customer experience with my clients and I hope it is with yours as well.  The one key element about the move that is clear is his passion, commitment and belief that if he built it they will come and they did.  The same applies with all of us but it is going to take a lot of passion and commitment for success.  With that I say “bring it on!!

Restaurantmarketingpartners.com
madonna@restaurantmarketingpartners.com
@restaurantmkt
voice    602.492.8419
mobile 602.692.1135

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