Restaurant Marketing Partners

Advertising & Marketing: what are your colors?

Well, I wish I owned a magic wand made of polished sliver a half an inch wide with a 3-dimensional star at one end dusted with soft pink & sliver sparkles that glistened and glowed when you waved around with a large bow and long ribbons the color of lavender lilac and cotton candy pink  that when I would wave over your businesses fire engine red front door ways turning them into multi-color swirling vortex’s producing the perfect amount of customers thrilled to have found you.   Of course I’d charge a fortune it and we’d all live happily ever after.

Now back to the real world.

I’m sure most of us know the value of colors yet this is a good reminder of why.  No matter what you choose to do with your advertising dollars season it up with color;  STANDOUT, grab attention and have fun!

Green, brown, and red are the most popular food colors. Red is often used in restaurant decorating schemes because it is an appetite stimulant. People respond more to non verbal cues than verbal ones.  Make sure you use the psychology of colors in all your marketing, especially when you can’t be face to face.

Happy Smart Marketing!

BLACK suggests authority, power, boldness, seriousness, is
distinguishing and classic. Business wise it’s great for
creating drama and is good for a background color (except on
websites, it is very hard on the eyes). It is ideal for text
on a light background. Black also implies submission and is
associated with evil.

BLUE suggests security, authority, faithfulness and dignity.
For business it suggests sanctuary and fiscal
responsibility. It is the most popular and the second most
powerful color. Blue can also be cold and depressing. People
are more productive in blue rooms.

BROWN suggests richness, politeness, helpfulness and
effectiveness. In business it suggests less important items.
Solid, reliable brown is the color of earth and is abundant
in nature. Light brown implies genuineness while dark brown
is similar to wood or leather.

GRAY suggests authority, practicality, earnestness and
creativity. Business wise it is traditional and
conservative.

GREEN suggests health, fertility, freedom, freshness,
healing, tranquility and jealousy. Businesses use it to
communicate status and wealth. It is the easiest color on
the eye and can improve vision. It is a calming, refreshing
color.

ORANGE suggests pleasure, cool, excitement, cheer,
endurance, strength and ambition. For business it is good
for highlighting information on charts and graphs.

PINK suggests femininity, gentleness, well being and
innocence. For business you must be aware of it’s feminine
links and implications.

PURPLE suggests spirituality, royalty, luxury, wealth,
sophistication, authority and mournfulness. In business it
is upscale and works with artistic types. It is also
feminine and romantic. However, because it is rare in
nature, purple can appear artificial.

RED suggests excitement, strength, sex, passion, vitality,
aggressiveness and commands attention. Business wise it
associated with debt, is great for boldness and accents. The
most emotionally intense color, red stimulates a faster
heartbeat and breathing.

WHITE suggests refined, purity, devotion, contemporary and
truthfulness. For business it can be sterile and refreshing.
The best color on the web for a background color. Doctors
and nurses wear white to imply sterility.

YELLOW suggests warmth, sunshine, cheer, happiness, jealousy
deceit and cowardice. Business wise it appeals to the
intellectual types and is a good accent. Yellow enhances
concentration, hence its use for legal pads. It also speeds
metabolism. It is the most difficult color for the eye to
take in, so it can be overpowering if overused.

Madonna Kash